Cavalier, founded in 2019, is a specialty coffee brand focused on delivering high-quality coffee by sourcing premium beans, with a commitment to blends and single origins of exceptional quality. The company emphasizes building direct relationships with farmers, ensuring consistent purchases and supporting their efforts. Despite slim margins and competition from larger brands that prioritize marketing over quality, Cavalier remains dedicated to promoting better coffee and educating consumers. The company’s growth strategy was slow and steady, focused on stability and customer relationships, particularly after its launch just before the Covid pandemic. Cavalier’s reputation has grown organically, appealing to industry insiders who value high-quality coffee. The brand is committed to maintaining its high standards, supporting farmers, and promoting a sustainable coffee industry, even if it means slower growth.